An Exploration of User-Driven Assessments of Travel Enhancing Apps
نویسندگان
چکیده
Distribution platforms of apps help tourists to select the most supportive apps. These platforms represent information sources offering fruitful input for app designers and marketers designing apps. This study analyzed 240 travels enhancing app reviews based on reviews topics, furthermore making a distinction between price and app category. Interestingly, price shows to be a discriminative issue for receiving informative reviews to enhance consumers’ experiences. Furthermore, differences between app categories concerning the review content are detected. Finally, a set of recommendations for app vendors are given to effectively steer tourists’ experiences.
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تاریخ انتشار 2016